5 Common Mistakes Small Businesses Make With Google Ads (And How to Fix Them)

Google Ads can bring big results—but only if used correctly. Many small businesses burn through budgets with little ROI. Let’s highlight the most common pitfalls and how to avoid them.

Mistake #1: Targeting Too Broadly

Fix: Use specific, long-tail keywords and location targeting.

Mistake #2: Ignoring Negative Keywords

Fix: Continuously update your negative keyword list.

Mistake #3: Poor Ad Copy

Fix: Test different versions and focus on a strong CTA.

Mistake #4: No Landing Page Optimization

Fix: Match landing page content to ad intent for better Quality Score.

Mistake #5: Not Using Conversion Tracking

Fix: Set up goals in Google Analytics and track results.

Avoiding these mistakes can stretch your budget further and drive real business growth.

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